|
Getting your Trinity Audio player ready...
|
Nigerian actor Femi Branch has voiced his frustration over the increasing trend of cinemas promoting certain movies at the expense of others.
Branch’s criticism emerged during a meet-and-greet event for Toyin Abraham’s latest film, “Alakada Bad and Bougie,” where he observed practices that he deemed unfair to filmmakers.
In a video shared online, Branch revealed that cinema staff frequently wear promotional T-shirts for select films, remove promotional media for other movies, and actively encourage patrons to choose specific screenings over others.
“It’s not right for cinemas to decide what people watch,” Branch said. “This kind of behavior divides the industry. It’s unfair to other filmmakers and needs to stop.”
Branch warned cinemas to ensure fairness and transparency, emphasizing that all movies deserve equal opportunity in promotional efforts.
Toyin Abraham herself has previously spoken about the difficulties filmmakers face in securing visibility at cinemas. She highlighted that some audiences expect gifts or incentives to attend her films, which puts independent producers at a disadvantage.
Similarly, Mercy Aigbe joined Abraham in accusing certain cinemas of undermining their films by promoting competitors more aggressively.
Branch’s comments reflect a growing concern among Nollywood filmmakers, who continue to call for equity in cinema partnerships and an end to biased promotion tactics.
